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Privacy Policy &
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Great Expressions Dental Centers (GEDC) respects your privacy and is committed to safeguarding your personal information. Web servers are generally capable of collecting, storing, and analyzing a variety of information when you visit a site. GEDC’s goal is to keep the information collected at its website secure and to use it only for purposes for which it was intended or to improve the quality of its web service. To inform you of our policies, we provide the following detailed information about our data collection and security processes.

Effective Date: March 19, 2014
Last Updated: April 16, 2026

Scope

This Privacy Policy (“Policy”) describes how Great Expressions Dental Center (“GEDC”), its subsidiaries and affiliates (collectively, “GEDC,” “we,” or “us”) treats personal information that we collect offline and through our websites and other online platforms where this Policy is located (collectively, our “Platform”). This Policy does not apply to our collection of protected health information (“PHI”), as defined by the Health Insurance Portability and Accountability Act (“HIPAA”). For our HIPAA Notice of Privacy Practices, please review the HIPAA Notice of Privacy Practices.

This Platform is operated in the United States and intended for use by individuals who are located in the United States.

Notice at Collection

We collect information from you and about you. Here are some examples of the information we may collect, how we may use it, how we may disclose it and whether we share it for cross-contextual advertising purposes (“sharing”) or sell it. Below this Notice At Collection, you will find more detailed descriptions of how we may collect, use and disclose personal information.

  • Contact Information. This may include your name, mailing or billing address, email address, phone number, signature, physical characteristics or description.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you or send you appointment reminders; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • Government identification numbers. This may include your Social Security number, driver’s license or state identification number, passport number, military identification number, or tribal identification number.
    • How We May Collect It: Directly from you or from third parties.
    • How We May Use It: To run and improve our business; to understand your interests; to determine your eligibility; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Financial information. This may include your credit or debit card number or your checking or savings account number. This information may be collected by our payment processing vendors on our behalf.
    • How We May Collect It: Directly from you or from third parties.
    • How We May Use It: To run and improve our business; to determine your eligibility; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Dental Plan Information. This may include information related to your enrollment and participation in our Smile Dental Protection Plan.
    • How We May Collect It: Directly from you or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to determine your eligibility; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Protected classification characteristics under state or federal law. This may include your race, color, ancestry, national origin, citizenship, religion or creed, marital status, physical or mental disability, age, sex, sexual orientation, veteran or military status or genetic information.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Commercial information. This may include information that could identify you and relates to the services in which you are interested or have considered. We may also collect personal information about your consuming history or tendencies.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We may share this information with advertising networks and affiliates. For more information about your right to opt-out, see the Your Privacy Rights section.
  • Health or medical information. This may include information about your health or medical condition or browsing activity on our Platform. This does not include PHI as defined by HIPAA. For our HIPAA Notice of Privacy Practices, please review the HIPAA Notice of Privacy Practices.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Sell This Information.
  • Internet or other similar network activity. This may include unique personal identifier, online identifier, IP address, device identifier, browsing history, search history, and information regarding interaction with an Internet website, application, or advertisement. This may also include information about the browser you are using or what site you came from and what site you visit when you leave us. It may also include your approximate location based on your IP address.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We may share this information with advertising networks and affiliates. For more information about your right to opt-out, see the Your Privacy Rights section.
  • Professional information. This may include your current or past job history, title, employer, salary information or professional contact information.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility or job application; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Education information. This may include information about institutions you have attended, your grades and degrees awarded.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility or job application; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Other information you submit or post. We may collect information when you submit such information directly to us. For example, we may collect information included in messages through the “Contact Us” page on our Platform.
    • How We May Collect It: Directly from you.
    • How We May Use It: To run and improve our business, including our Platform; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.
  • Inferences drawn from other personal information. This may include a profile relating to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude.
    • How We May Collect It: Directly from you; passively or from third parties.
    • How We May Use It: To run and improve our business; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
    • How We May Disclose It: Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
    • We Do Not Share or Sell This Information.

Our Personal Information Retention Criteria: Our records contain several of these categories of personal information combined together and therefore we consider, on a case-by-case basis, a number of factors to assess how long personal information is retained. These factors include what personal information is reasonably necessary to (i) provide our products and services or administer our relationship with an individual; (ii) protect our business, employees, organization and others; (iii) fulfill our legal and regulatory obligations; and (iv) investigate and address issues which may include safety concerns, potential security incidents or policy violations.

How We May Collect Your Personal Information

We may collect your personal information in different ways. Below, you will find additional details and examples regarding how we may collect your personal information.

  • Directly From You. For example, we may collect personal information when you:
    • Register for an account.
    • Make an appointment.
    • Purchase our products and services.
    • Submit an inquiry or other information to us.
    • Sign-up for one of our events.
    • Request a product demonstration.
    • Complete an online form.
    • Contact our sales or support team.
    • Interact with our social media pages.
    • Otherwise engage with us.
  • Passively. For example, when you visit and navigate our Platform on any device. We may also collect information about users over time and across different websites and devices when you use the Platform. We may use tools such as analytics and advertising cookies, including cookies run by third parties, to collect this information.
  • From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from:
    • Our business partners, including analytics vendors and advertising networks.
    • Social media sites, including Facebook, TikTok, Twitter, YouTube, Pinterest, Snapchat and Instagram.
    • Your contacts who provide your information to us because they think you may be interested in our products and services or they want to share a product or service with you.
    • Companies that provide information to supplement what we already know about you, including data aggregators. Certain third parties may link your name and email address to other information they have collected. This might include online usage information.

How We May Use Your Personal Information

Here are more details and examples regarding how we may use your personal information:

  • To Run and Improve Our Business. We may use your information to make our Platform and our products and services better. This may also include using your information for business administration purposes, such as for accounting, record keeping, legal, backup and other administrative purposes.
  • To Communicate With You. This may include responding to your feedback or providing customer support. It may also include responding to your inquiries and questions. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • To Understand Your Interests. This may include understanding what products and services may be of interest to you. This may also include customizing your experience with us.
  • To Determine Your Eligibility. This may include evaluating your eligibility for our products and services.
  • For Marketing Purposes. We may provide you with information about our company and our business initiatives. This includes using your information to personalize your experience on our Platform and with our products. We may also engage in cross-contextual advertising and retargeting. For more information about your choices related to these communications, see the Choices section below.
  • To Combine Information. For example, we may combine information that we collect offline with information we collect through our Platform. We may also combine information we collect about you from the different devices you use to access our Platform.
  • For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform.
  • As Otherwise Permitted By Law or As We May Notify You.
  • As Requested or Directed By You.

How We May Disclose Your Personal Information

Here are more details and examples regarding how we may disclose your personal information:

  • Internally. We may disclose your information to our parent, subsidiary, and affiliate entities.
  • On Our Platform. For example, we may disclose your information on our Platform or on our social media sites.
  • With Our Service Providers. We may disclose your information with third parties who perform services on our behalf. For example, this may include companies that send emails on our behalf or help us run our Platform.
  • With Our Business Partners. For example, we may also disclose personal information with social media sites, advertisers, media buying agencies, advertising networks and advertising service providers for the purposes described in this Policy. We may also disclose personal information with companies that help us learn more about our customers.
  • With Any Successors to All or Part of Our Business. For example, if we merge with, are acquired by, or sell part of our business to another entity. This may include an asset sale, corporate reorganization or other change of control.
  • To Comply With the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We might disclose information when we are investigating a potential fraud.
  • For Other Reasons We May Describe to You.
  • As Requested or Directed By You.

Your Privacy Rights

Based on your state of residence, you may have the rights listed below with respect to the personal information that we maintain about you. We may take steps to verify your identity, as permitted or required under applicable law, before we process your request. Verification may include asking you to provide information about yourself that we can match against information already in our possession.

  • Notice. This means that you can request that we disclose what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information we have collected about the consumer.
  • Deletion. This means that you can request that we delete personal information about you which we have collected from you.
  • Correction. This means that you can request that we correct inaccurate personal information that we maintain about you.
  • Opt-Out of Sale of Personal Information. As of the date of this policy, we do not, and for the past 12-months have not, “sold” personal information.
  • Opt-Out of Sharing of Personal Information. You may have the right to opt out of sharing of personal information with third parties for cross-contextual marketing purposes. If you would like to limit the cookies and other tracking tools used on our Platform, please make a selection using the CookieBot consent management tool present on the Platform.
  • Limit the Use or Disclosure of Sensitive Personal Information. Some laws classify certain personal information as sensitive personal information. If you are a California resident, you may have the right to request that we limit the use or disclosure of this sensitive personal information. In certain states, if you gave us consent to process this sensitive personal information, you may have the right to revoke this consent. If you submit a request, please note that this does not impact how we use or disclose your sensitive personal information prior to processing your request.
  • Right to Non-Discrimination. This means that we are prohibited from discriminating against you if you exercise your rights under applicable law.

If you wish to exercise your rights under this section, you can contact us at privacyofficer@greatexpressions.com. Please include your name, email address, and state of residence, and indicate that you are making a “Privacy Rights” request. If we deny your rights request and you would like to appeal, you may contact us at privacyofficer@greatexpressions.com.

Agents. Agents that you have authorized to act on your behalf may also submit privacy requests as instructed above. The agent must also provide evidence that they have your written permission to submit a request on your behalf. If we are unable to verify the authenticity of a request, we may ask you for more information or may deny the request.

Children Under 13

The Platform where this Policy is located is meant for adults. We do not knowingly collect personally identifiable data directly from persons under the age of 13 through the Platform and strive to comply with the provisions of COPPA (The Children’s Online Privacy Protection Act). If you are a parent or legal guardian and think your child under 13 has provided us with information, please contact us at privacyofficer@greatexpressions.com. You can also write to us at the address listed at the end of this website Policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy online.

Cookies and Electronic Communications

You have certain choices about how we collect, use and disclose your information in connection with our use of cookies and our provision of electronic communications. Certain choices you make are browser and device specific.

Cookies & Other Tracking Technologies:

  • Cookies: You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies. How you do so depends on the type of cookie and the browser that you are using. For more information, review how to control browser cookies. If information about your browser is not available through this page, please search your browser for instructions about how to opt-out of cookie collection.
  • Flash Cookies: You may need to take an additional action to manage flash cookies, and you can learn more about managing flash cookies. Why? Because flash cookies cannot be controlled through your browser settings.
  • Google Analytics: We may use Google Analytics on our Platform to help us understand how you use our Platform. You can learn about how to opt out of Google Analytics.
  • Social Media: We may use cookies or pixels from social media platforms to help us understand how you use our Platform or to target ads to you. For example, these may include cookies or pixels from YouTube, Meta, Instagram, LinkedIn, X, and TikTok. For more information about how to control tracking from these platforms, please click the provided links.
  • Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.
  • Note that deleting or blocking cookies may impact your experience on our website, as some features may not be available. Certain options you select are browser and device specific.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to “do not track” signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all the tracking described here will stop.

Marketing Communications:

You can opt out of receiving our marketing communications, which we may send by email or text message. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries.

SMS Messages:

If you sign up to receive text message updates, or contact us by text message, we may send you SMS messages. Note that message and data rates may apply. The frequency of messages may vary and depend on your engagement or inquiry. You may reply “HELP” if you need assistance or “STOP” to stop receiving SMS messages. If you opt out, we may send you a confirmation SMS message to acknowledge your request. We do not sell or share phone numbers to third parties for their own marketing purposes.

Security

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A username and a password may be needed to access certain areas of our Platform. It is your responsibility to protect your username and password.

Storage of Information

Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

Links

Our Platform may contain links to other third-party sites that are not governed by this Policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for these third-party sites or their privacy practices. We suggest that you read the privacy policies of those sites carefully.

How to Contact Us

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at privacyofficer@greatexpressions.com or by telephone at 888-SMILE-80 (888-764-5380). You may also write to us at the following address:

Great Expressions Dental Centers
29777 Telegraph Rd., Suite 3000
Southfield, MI 48034
Re: GEDC Privacy Policy

Changes in Policy

From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our Platform. Please check our Platform periodically for updates.